[2] American Family Insurance signed a three-year agreement to be the tournament's initial title sponsor.

Steve Stricker served as tournament host in 2016 and then as player-host starting in 2017, when he turns fifty and is eligible to play.

[4] Kirk Triplett won the debut event in 2016 with a final round 65 (−7) for 199 (−17), two strokes ahead of runners-up Bart Bryant and Mike Goodes.

[5][6] After making his only bogey of the final round at the tenth hole, Triplett birdied five of the next six, then concluded with two pars.

[7] Born in Edgerton, Wisconsin, and a Madison resident, Stricker is an American Family Insurance brand ambassador.