The PURE Insurance Championship is a golf tournament on the PGA Tour Champions.

Seventy-eight junior spots are awarded, seventy chosen from two selection processes and eight exemptions are selected through The First Tee of Monterey County and Monterey Peninsula Foundation, the host organization.

The tournament was founded in 2004 as The First Tee Open at Pebble Beach presented by Wal-Mart.

The First Tee of Monterey County is one of the direct receivers of the proceeds made from this tournament.

National Association for Home Care & Hospice was the title sponsor for 2010.