AFTRA also shared jurisdiction of radio, television, Internet and other new media with its sister union SAG, while the latter was the body solely responsible for motion picture performances.
On July 12, 1938, with the support of radio stars Eddie Cantor, Edgar Bergen, Jack Benny, Bing Crosby, and others, AFRA members negotiated the first collectively bargained agreement on a national scale—with NBC and CBS—resulting in a wage increase of 125%.
Since AFTRA adhered to a bargaining principle that no general agreement exists until all Codes and Contracts are acceptable, the 13-day strike involved all 18,000 members in more than 100 locations across the country.
Agreement was reached on the outstanding issues at 8:05 p.m., EST, on Monday, April 10, 1967—just in time to allow broadcast of the annual Academy Awards program live from the Santa Monica Auditorium.
In 1974, a challenge by William F. Buckley to AFTRA's union shop agreements for news broadcasters failed as the US Supreme Court declined to review the case.
[10] In 1980, AFTRA and SAG members held a strike against prime time television, wanting a formula for performer participation in profits from sale of videocassettes and pay TV.
AFTRA became the target of a lawsuit by Tuesday Productions, a San Diego–based non-union jingle house, which brought anti-trust charges against the union for attempting to organize performers.
In 2000, AFTRA and SAG members staged a six-month strike against advertisers to gain improvements in basic cable and internet commercials, preserving established residual formulas for new media outlets.
[15] In 2005, with the digital distribution of programming by Apple iTunes and the video iPod announced in October, AFTRA joined other entertainment unions in calling for ongoing dialogue with employers to ensure fair and proper compensation for performers’ work.
Through 2007, AFTRA elected leaders, members, and staff testified at numerous hearings held throughout the country and sent letters to the FCC opposing consolidation of media ownership.
AFTRA and SAG members agreed with the advertising industry to examine performer compensation models for commercials appearing on television, radio, and internet, as well as the growing array of existing and yet-to-be-developed media.