As of 2022[update], Honda-brand automobile models include the Accord, Civic, CR-V, HR-V, Odyssey, Passport, Pilot and Ridgeline.

Honda's expansion into new U.S. markets was undertaken one region at a time over a five-year period, starting on the West Coast and moving east, creating new demand for motorcycles.

Sales in the U.S. did not increase notably until 1963, when the company launched its "You meet the nicest people on a Honda" advertising campaign, the first of its scale to position motorcycles to mainstream Americans.

[12] Expansion at this time led the company to move to a new headquarters facility in Gardena, California, in September 1963, and total unit sales in 1964 represented nearly half of the U.S. motorcycle market.

Another 159,000 workers are employed at authorized dealerships in the U.S., and tens of thousands more work for the company's 607 U.S. original equipment (OEM) suppliers.

By 1976, the company had 630 automobile dealers, and Honda followed the Civic with the Accord hatchback, which became the best-selling passenger car in the United States from 1990 to 1992.

[14] Following the Accord's success with middle-class customers, Honda became the first Japanese automaker to enter the luxury automobile market, in 1986, when it launched the Acura brand.

[20] As of 2011, Honda is the sole automaker in America marketing a mass-produced natural gas vehicle, the Civic GX, which is produced at its plant in Greensburg, Indiana.

The Civic GX was recognized by the American Council for an Energy-Efficient Economy (ACEEE) as the "greenest vehicle" in 2010; representing the seventh consecutive year receiving this distinction.

In 2008, Honda introduced an all-new FCX Clarity, a fuel cell sedan, which in 2010 was in the hands of more than two dozen retail customers based on lease sale agreements.

[23][24] In January 2010, the company began operating its third version of a prototype solar-powered hydrogen refueling station for fuel cell electric vehicles on its Torrance, California, campus.

[34] HPD entered the IndyCar Series in 2003 and from 2003 to 2005, Honda teams and drivers achieved 28 victories in 49 races, including the 2004 and 2005 Indianapolis 500s.

In 2010, the company began providing engines and support for sports-car competition in both America and Europe, earning a class win in its inaugural attempt at the 24 Hours of Le Mans.

By 1983, Honda's advertising budget, sponsoring National Football League games and other sporting events, rivaled the cost of building its Marysville motorcycle plant.

[37] The early 2010s ad campaign for its automobile lineup opens up with a doorbell sound that recalls the "Honda" choir audio tagline from the 1980s.

They feature Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card.