The program set the standard for highlighting American Latino culture through entertainment, the arts and sciences, education and sports.
The segments include music, fashion, culture, celebrity interviews and inspirational stories of regular people doing extraordinary things.
AIM TV is a division of Artist and Idea Management and helped establish the business model of producing English language content for U.S. born Latinos beginning in 2001.
AIM TV was established in February 2000 by Robert G. Rose with the help of his production partner, Renzo Devia.
65% of U.S. Latinos are U.S. born according to U.S. Census data, but rarely if ever watch Spanish-language TV (according to Tomas Rivera Policy Inst.