American Musical Supply (AMS) is a privately owned musical instrument retailer and wholesale supplier based in Oakland, New Jersey.

They sell electric and acoustic guitars, amplifiers, live sound speakers, DJ gear, recording equipment, drums, keyboard instruments, and a wide assortment of accessories to customers living in the United States and its territories.

[1] Its web site is ranked as one of the top 500 retail web sites by volume by the journal Internet Retailer.

When Victor's was leased by competing retailer Guitar Center in 2007, the former Victor's owners retained control of AMS and continue to operate it as a mail order and web business.

This United States retail business article is a stub.