It is a B2B trade show for the pet industry in which over 6,000 buyers from various businesses establish relationships with brands and place wholesale orders.

This includes large chains such as Petsmart and Petco as well as small, independently owned pet stores.

It was founded by Paige Chernick and Megan Marcari in 2020 for those in the pet industry to come together for education, to network and build a community.

The company hosts various classes, workshops, panels, Q&A session and more to support pet industry brand owners and others on the community.

The survey includes in-depth data on consumer behavior, product and service consumption, and lifestyle and media habits.