[2][3] Between 1995 and 2003, it worked as a helpline that provided information internationally to about 147,000 women and families and encouraged pregnant people to not have abortions.

[2][4] In 2003, it was converted into a non-profit organization, named American Pregnancy Association.

[2] It was led by the anti-abortion activist Brad Imler until 2019 when Imler left the organization to start a Christian adoption agency; it has since been led by Lynn Handley.

[4] In addition, the organization operates an active website that provides information related to pregnancy and reproduction.

[2] The Association's website has been called "rife with medically inaccurate information".