[1] In 1980, Louis O. Schwartz was asked to revitalize the association by founders Dick London (award-winning broadcast journalist) and (Attorney) Harold Foner and was named executive director.
In 1983, a board of directors was established consisting of Jack Brickhouse, Don Dunphy, Dick Enberg, Curt Gowdy and Schwartz.
For two years he co-hosted a Sunday pre-game sports show covering all NFL games on KDUS Radio, Phoenix, the voice of the Arizona Cardinals, as well as weekly news and commentary.
In 1976, one of the world's top survey organizations, The Lou Harris Company, said Dick's leadership position in New York State made his opinion particularly important to us.
The association has also recognized sports greats and other notable individuals who have influenced society and the world of sports, including Muhammad Ali, Arthur Ashe, Joe DiMaggio, Larry King, Henry Kissinger, LeRoy Neiman, and U.S. President Ronald Reagan It has had fourteen Hall of Fame dinners with over 500 attendees at each one.
As of 2016[update], its board of directors included Enberg, Jon Miller, Jim Nantz, Schwartz and Bill Walton.