The company announced its launch at a press conference at the Official All Star Café in Times Square featuring Missy Hyatt, Santana, and Sgt.

This was carried out by the use of timed rounds and judges in every match, which is similar to the rules of professional wrestling in Europe and as well as boxing.

If a match lasted the full amount of scheduled rounds, the winner was declared as whoever had the majority of points on each of the three scorecards.

Another rule implemented was that throwing opponents over the top rope resulted in an automatic disqualification.

Only a few wrestlers in this organization had experience in European wrestling, most notably England's Chris Adams and "Mr.

Jim Brunzell was named AWF commissioner by Alperstein in hopes that he would make sure the above rules were enforced.

The promotion held several house shows and was building towards a pay per view event, but it closed in December 1996 for financial reasons.

As of January 2006, reruns can be seen on Europe's Clear Television via the cluster of Astra satellites at 19.2° east.