Americas' SAP Users' Group (ASUG) is the largest IT professional association in North America.

[1] In 1991, the Americas' SAP Users' Group (ASUG) was created.

[2][3] ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members.

[4] In 2016, ASUG acquired The Eventful Group's North American assets.

[6] ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN).