[1] George was inspired to take action after reading an article describing how many poor British women missed school due to stigma around menstruation and/or being unable to afford sanitary products such as tampons.
[2][4][5][6] As part of her campaigning she has organised protests aimed at convincing the UK government to provide free sanitary products to schoolchildren, featuring speakers such as Adwoa Aboah, Suki Waterhouse, Jess Phillips, and Daisy Lowe.
[2][7][8] She has written for Vogue about the role of activism among young people,[9] and also for The Guardian and The Telegraph about how the Scottish government's commitment to provide free sanitary products for poor students should be emulated in England.
[8][12] In March 2019 chancellor of the exchequer Philip Hammond announced that secondary schools in England would receive funding to provide sanitary products free-of-charge to poorer young people.
George and fellow campaigners welcomed the statement, and said that it should go further by expanding to primary schools (as menstruation can start as early as age seven) and enshrining the commitment in law for future governments.