Medunjanin was born in Sarajevo and her fascination with the Music of Bosnia and Herzegovina led her to devote herself to creating a unique voice within sevdalinka.

[2] Singer, humanitarian, and global ambassador for both the culture and music of her native Bosnia and Herzegovina and the wider Balkan region, Medunjanin has been described as, ''one of the great voices of her generation'' (The Observer)[3] with a voluptuous sound that, ''hovers enticingly between East and West'' (Uncut).

[citation needed] In 2003 Medunjanin recorded her first single "Mujo đogu po mejdanu voda" as a guest singer on Mostar Sevdah Reunion album.

In March 2010 the studio album Zumra was released, which fused contemporary accordion and arrangements to traditional melody, lyrics and vocal styling.

[8][9] On her most recent album, Ascending, Medunjanin is once again attracted to the source of traditional Sevdah with a new revival of the rebellious songs with Trondheim Soloists, and for the second time introduces a new composition into her visual repertoire.