Amirah Kassem (born January 8, 1987) is an American-born baker, author, designer and media personality.
Flour Shop opened their Flagship Store in SoHo New York in November 2017 and in Beverly Hills, California in August 2020.
Her clients have included Kim Kardashian,[6] Katy Perry and Beyonce, as well as brands likes Vans,[7] Louis Vuitton,[8] and Alice + Olivia.
[1] She has also frequently been featured as a guest judge on many food shows including: Sugar Rush,[13] Cupcake Championship,[14] Nailed It!
She has also made many guest appearances on television, including TODAY,[21] The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers.
Her line of FLOUR SHOP kitchen and table wares was called "playful and chic" as well as a "refined rainbow" by Elle Decor.
[30] In 2020, Amirah designed and launched a Vans limited edition fashion line in both footwear and clothing.
[31] The FLOUR SHOP collection spans kids, women and men departments in footwear, clothing and accessories.