Quite swiftly, it caught the attention of the youth and opened up doors for an alternative community of musicians and audiences waiting to find a common ground.
GIR's added opportunity of creating a compilation album with songs of selected artists via process of entry was a new format at the time and quickly became popular among the upcoming indie music scene across the nation.
Each edition of GIR became an annual attraction for a growing new audience and gradually brands like Levi's, Pepsi, Royal Stag, TVS Apache and many more associated with the festival as it expanded to more cities like Delhi, Mumbai, Pune and Bangalore.
Saigal introduced a unique format as the festival started with a two-days music conference inviting delegates from India, Norway, Sweden, UK & Germany starting in New Delhi while showcasing 50 domestic and international artists across New Delhi, Mumbai and Bangalore, the events taking places at multiple venues in each city, all simultaneously happening within one week.
RSJ's music exchange programs were able to export Indian bands like Bombay Black, Orange Street, Scribe, Demonic Resurrection, Undying Inc. and many more who got opportunities to perform at festivals in USA, Sweden, Estonia, UK and Norway.
Between the years 1995-2012, Saigal was able to make breakthroughs across multiple genres at a time when no promoters or agencies were ready to take risks with non-mainstream artists.
This new range of programming new artists debuting in India enabled Saigal and RSJ to become tastemakers while creating new audiences in the world of live music venues & festivals across the country.