The label specializes in noise rock and also released Strap It On, the debut album by alternative metal band Helmet which sold more than 40,000 records.

According to Hazelmyer, the success of the album was vital to keeping AmRep going throughout the 1990s, as it "helped support the other things that sold less.

Eventually the label's roster expanded to include releases by Helmet, Melvins, Cows, Helios Creed, Chokebore, Servotron and others.

Today the label is used by the Melvins, H•O•F and other legacy AmRep acts to release limited edition vinyl.

These releases are generally noted for their Linocut artwork,[4] hand carved by Hazelmyer, their limited availability and their highly sought after nature as collector's items.