[1] The company was listed publicly on the Nasdaq stock exchange under the ticker symbol AMPL on September 28, 2021, at a market capitalization of $7.1 billion after its first day of trading.
On March 10, 2020, they acquired ClearBrain,[5] a predictive analytics company founded in 2016 by Bilal Mahmood, and Eric Pollmann.
[6] The following year on May 12, 2021, they acquired Iteratively, a data pipeline company[7] founded in 2019 by Patrick Thompson and Ondrej Hrebicek.
The company's ample funding would have allowed them to freely choose either path, public or private, highlighting the break from the prior norm.
[10] Amplitude was also the subject of much discussion for its unusual choice of a direct public offering as it approached IPO.
"[16] Amplitude benefited from the increasing trend of businesses moving toward digital services during the COVID-19 pandemic, including prominent customers Ford Motor Co., Burger King and Gap Inc. At the time of IPO, they reported $72 million in revenue for the first half of 2021, a year over year increase of 56%.