To promote the event Department of Post unveiled a mascot, a mobile app, a short film, and a mini-exhibition with a stamp theme.

[1] Dedicated Mobile app for the Amritpex-2023 was launched to the ease of visitors for the updates of events, history and services of India Post.

[1] Various activities like workshops, seminars and competitions including storytelling, envelope art with philately stamps, paper crafts, wall of Stamps, Live Painting by Artists and Painters, Curated and Guided Tours, Time Capsule,[1] kiosks to generate digital postcards,[4] letter writing, calligraphy[5] were organized to draw attention to school children.

Dak Ghar Play by National School of Drama, Dance performance by Bal Bhawan, Kavi Sammelan by Jashn-e-Adab, Sitar performance by Utsad Shujaat Khan, Concert by Piyush Mishra, puppet show and youth parliament were major attraction of cultural events.

[6][7] The National Philatelic Exhibition (referred to as Amritpex 2023) was organized under the aegis of Azadi Ka Amrit Mahotsav Celebrations.