Originally from Leicester, Voce attended Beauchamp College and Nottingham Trent University, began her radio career as a traffic reporter, before progressing to drivetime and weekend breakfast shows for Heart East Midlands (now Hits Radio East Midlands, known as Gem 106 at the time of her departure alongside Sam in 2017) and in 2006, the flagship weekday breakfast show.
[6] From August 2015 to September 2017, the 'Sam and Amy' show for Gem 106 was simulcast live on local television channel Notts TV.
Away from broadcasting, Voce is also an events host and has written for publications including Reveal Magazine and Sound Women UK.
On 29 September 2017, Voce and Pinkham left Gem 106[7] to join national DAB station Virgin Radio UK to present its weekday breakfast show.
[8] When Chris Evans joined Virgin in January 2019, Sam and Amy moved to present separate shows.