The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.

[4][6] Since its launch, Anastasia Beverly Hills has grown to sell over 485 products in over 2,000 stores worldwide, including Dillard’s, Macy’s, Nordstrom, Sephora and ULTA.

Online reviewers criticized the poor blendability and excessive fallout of the eyeshadows, leading the company to apologize on social media.

[13] Later that year, the brand collaborated with YouTuber Carli Bybel to create an eyeshadow palette with 14 shades.

[14] Also in 2019, drag queen Alyssa Edwards released a 14 pan eyeshadow palette with ABH including a loud and campy range of shades.