Prikhodko had previously made herself a major figure during Euromaidan and the 2014 pro-Russian unrest in Ukraine, expressing support for Ukrainian forces and vowing to never perform in Russia again.
Prikhodko first received mainstream attention in 2007, after winning series seven of the Russian music competition Fabrika Zvyozd.
Prikhodko unsuccessfully took part in the 2019 Ukrainian parliamentary election in Ukraine's 11th electoral district on behalf of the Fatherland party.
[12] Following her win in the competition, Prikhodko was signed to a contract by Ukrainian music producer Konstantin Meladze, who was a frequent guest on Fabrika Zvyozd.
After frequent changes in plans, the Ukrainian competition was split into two rounds: a non-televised 30-song semi-final and a televised 15-song final.
Prikhodko responded to the results by stating that the Ukrainian broadcaster UA:PBC was not transparent in the selection of the finalists, calling their integrity into question.
Prikhodko and her management stated that they were under the impression that the semi-final was simply a showcase of vocal capabilities, and that performing the potential Eurovision entry was not required.
[5][18][19][20] Following her win, allegations of vote rigging amongst the jury members arose, in addition to others complaining about a song in the Ukrainian language representing Russia in an international competition.
[22] As Russia was the host nation, Prikhodko was not required to compete in the semi-finals, and advanced directly to the final held on 16 May 2009.
Her entry was "Action", a techno song sung in English, a large departure from the previous folk rock music she had become known for.
[nb 1] During Euromaidan, Prikhodko performed at Maidan Nezalezhnosti and spoke in favor of European integration of Ukraine.
[47] In 2015, Prikhodko vowed to begin prioritizing the Ukrainian language in her music, and that she would no longer perform in Russian.
[48] She went on to claim that this decision had cost her popularity, as Russian is the dominant language of the music industry throughout most of the post-Soviet states.
[48] In 2016, Prikhodko was announced as a competitor in the Ukrainian national final for the Eurovision Song Contest 2016, the inaugural edition of the Vidbir competition.
On 16 October 2018, Prikhodko announced through her Facebook that she had decided to end her musical career in order to enter politics.
[52][53] While active in the 2014 Euromaidan demonstrations, Prikhodko continuously stated that she was not interested in pursuing a career as a politician, instead preferring working as a musician and an activist.
[51] After the announcement of the July 2019 snap election, Prikhodko confirmed that she would run for parliament as a member of the Fatherland party, standing for election in one of the Ukrainian electoral constituencies, and confirmed that if she did not win a seat in parliament, she would still remain politically active and perhaps seek office again in the future.
[54] Prikhodko ultimately stood in the eleventh electoral district of Vinnytsia and did not win a seat in parliament; she placed eighth with 4.44% of the vote.