Today, feature films opens in motion picture theaters to establish its box-office value.
Home video recorders were made public when Sony introduced the half-inch Betamax cassette in 1975.
There were no anticipations of new markets or other opportunities to expand until an entrepreneur, Andre Blay, opened Hollywood film companies' eyes.
[4] As the VHS market saturated, multiple media executives and manufacturers liked the idea of utilizing other home video technologies.
In 1993, the film industry upgraded their technology with the creation of several new formats including the DVD, or digital video disc.
Many manufacturers such as the Japanese (Hitachi, JVC, Matsushita Electric Works, Mitsubishi, Pioneer, Sony and Toshiba) and the European (Philips and Thomson) collaborated to facilitate development of the DVD Forum.
Manufacturers and film studios alike together decided to avoid making the same mistake of the VHS format battles and agreed upon a universal standard of cooperation.
When first introduced in 1997, DVDs sold at the low price of $20, for which they offered high-quality image and extra special features.
These premium rate services air features unedited, uncut, and commercial-free, the same way they were shown on theaters and/or home video.
Out of the many ancillary markets out there, none were more effective and revenue rewarding than network television, and eventually syndication began.
She mentions how time went on and as the post-network era developed, that the limited ways there were for medium to be distributed was eliminated.
Network television took a gigantic step when it later allowed programs to have different showing dates, and even multiple air times.
Securing that control required the assistance of the Federal Communications Commission, which regulated television's development by articulating technical standards and operating rules and through the FCC's exclusive right to license the use of television frequencies for experimentation or broadcast (McDonald and Wasko, p. 107).