[2] After graduation, she moved with high school friend Lisa Jervis to Oakland and began making plans for their own zine when Sassy magazine was purchased by another publisher.
[1] In 1996, Zeisler and Jervis co-founded Bitch magazine as an all-volunteer zine with a circulation of three hundred copies.
In 1998, the pair began to grow the magazine into a quarterly publication with help from the Independent Press Association.
Bitch Media's mission was to provide and encourage an engaged feminist response to pop culture.
[6] Zeisler's writing, which focuses mainly on feminist interpretations of popular culture, has been featured in a variety of publications including Mother Jones,[7] the San Francisco Chronicle,[8] and Ms.[2] Zeisler's 2016 book, We Were Feminists Once: From Riot Grrrl to Covergirl®, the Buying and Selling of a Political Movement, examines marketplace feminism (the appropriation of feminist messaging as a marketing strategy), and relationships between pop culture and feminist challenges to power through activism.