In 1969 Laug concluded the first agreements with foreign buyers, including Elizabeth Arden, Bergdorf Goodman, Saks Fifth Avenue and Martha Phillips, who introduced the brand in the United States market.

[4] His clients at the time included Audrey Hepburn, American First Ladies Jackie Kennedy and Barbara Bush, Lee Radziwill, Diana Ross, Kathy Hilton, Estée Lauder, Carroll Baker, Princess Ira von Fürstenberg,[5] Mia d'Acquarone et de Riencourt, Anna and Alice Bulgari, Margaret Trudeau, Helietta Caracciolo, Rossella Falk, Paulette Goddard, and Capucine.

At the end of year in New York, at Rizzoli on Fifth Avenue, Roberto Polo and Diana Vreeland, editor of Vogue US, organized an exhibition of "creative fashion".

His novelty for the winter season of 1978, marabou, also influenced the dresses created by the designer for the Italian-French film La Cage aux Folles,(Il Vizietto)[9][unreliable source?]

At the end of the year, Laug celebrated the tenth anniversary of his company in Italy with a dinner in Milan with American buyers and international press.

Other supermodels who worked with Laug included Pat Cleveland,[13] Gia Carangi, Linda Evangelista,[14][15] Brooke Shields, Yasmin Le Bon,[16] Jerry Hall,[17] Susan Hess,[18] Iman[19] and a young Uma Thurman.

[20] In December 1982, photographer Helmut Newton ran a photo shoot of a short story written by Natalia Aspesi in Vogue, on contemporary women, with models dressed by Laug.

[citation needed] We are the last, along with Yves Saint Laurent, who can ask such figures: rather than sell an item for 1 million liras, I'd prefer to swallow it.In the nineties and early twenty-first century, the US remained the primary market of the company, along with the Middle East.