It is a small shrub with egg-shaped, elliptic or oblong leaves, the edges wavy, lobed or toothed, and clusters of two to seven white and deep pink flowers.

Flowering occurs from July to November and the fruit is a spherical capsule 6–10 mm (0.24–0.39 in) in diameter and covered with bristles and star-shaped hairs.

[3][4] In 2011, Carolyn Wilkins and Barbara Whitlock transferred the species to Androcalva as A. pulchella in Australian Systematic Botany.

[2][6] Androcalva pulchella grows in heath and mallee between Green Head, Perth and inland to Wongan Hills in the Avon Wheatbelt, Geraldton Sandplains and Jarrah Forest bioregions of south-western Western Australia.

[2][7] Androcalva pulchella is listed as "not threatened" by the Western Australian Government Department of Biodiversity, Conservation and Attractions.