[3][1] Within three years, over 13,000 clips were released through the studio, at which point The New York Times described Aniboom's business structure as perhaps the largest example of crowdsourcing in the entertainment industry.
[4] The launch was accompanied by a contest, running through January 30 of the following year, in which the creators of the website's most highly rated films up to that point received monetary prizes.
[4][5] Over the following years, similar contests were held,[6][7] and Aniboom expanded its online presence to include channels on Joost and YouTube.
[8] The Aniboom short "Live Music" was picked up by Sony for theatrical distribution in 2009, as an opener for Planet 51.
[3][9][10] The contest was won by Jay Malone for the short film Santa Intervention.