[3] In Animal Jam Classic, players can discover various facts about zoology using the game's numerous features, including mini-games, puzzles, adventures, parties, and social interactions.

Due to its rapid growth, Animal Jam Classic has spawned different types of merchandise, including figurine toys, books, board games, and a subscription box.

WildWorks has also developed other mobile apps based on the Animal Jam Classic game, including Tunnel Town, AJ Jump, and Dash Tag.

Safe Chat, the default setting, allows players to type words or phrases in a particular list which only the game permits, similar to a whitelist.

[10] In addition to in-game nature facts and activities, Animal Jam Classic provides educational video content featuring herpetologist Brady Barr[11] and marine biologist Tierney Thys.

One of which is a series of toys called "Animal Jam Adopt-a-Pet" which comes with a miniature figure of a pet from the game and two accessories in a den shaped box, along with an in-game item code.

[23] In early 2020, a version of Animal Jam was released for personal computers, allowing players to play on Windows and macOS without a browser.

[4] On July 18, 2013, a free Animal Jam Classic-based city-building mobile game called Tunnel Town was released on the iOS and Android.

Animal Jam Classic has received relatively positive reviews, with some criticism towards perceived inadequate moderation and strict limitations on accounts with the free plan.

Common Sense Media reviewer Dana Anderson gave Animal Jam Classic a 3-star rating, saying that the site was most appropriate for ages ten and over due to "unmonitored chat.

"[29] Jenna Glatzer on The Washington Post reported problematic social interactions on the game, including cyberbullying, scams for virtual items, and cybersex.

Natalie Shahmiri, WildWorks' Vice President of Marketing, provided a statement in the article on how the staff are aware of these problems and working to close moderation loopholes that allow such interactions to happen.