Published for six years, it was sold worldwide and was widely admired for its innovative design, high production standards and varied, entertaining content.
[1] Its stated aims were to make the then arcane and unknown world of Japanese animation accessible to non-Japanese speakers, and to promote a positive and open image for a medium that received some negative press during its early years in the U.K.
The magazine grew out of Anime UK newsletter, a fan publication started after the 1990 Eastercon (the British National Science Fiction Convention.)
Overton, one of the early subscribers, took the newsletter to his boss Goll, who offered to fund and publish a magazine devoted to anime through his company, Sigma.
Printed on the inside back cover so it could be cut out and filed, it was so popular with readers that many submitted their own recipes and art, and it ran until the magazine folded.