[8] Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.

[10] In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.

[11] By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.

[12] In 2020, Animoto released its social media insights in a report, consisting of an online survey of 1000 consumers and 500 marketers who are producing videos.

[14] It is considered one of the scalable web applications that were developed from the early phases of cloud computing by companies with limited IT infrastructure.