Since 2012, the organization has been dedicated to protecting and rescuing children in Nigeria accused of witchcraft—a practice stemming from deep-rooted superstition that often leads to ostracism, abuse, or death.

[2] Lovén gained global recognition in 2016 when a photo of her rescuing a severely malnourished boy, later named "Hope," went viral, shedding light on her efforts to combat child abuse linked to witchcraft accusations.

Her journey into humanitarian work began in 2009 with a three-month stint in Malawi as an observer for the Danish National Church Aid.

[6][7] Since 2014, Lovén has delivered lectures about her humanitarian efforts, emphasizing the personal sacrifices she made and the significance of her work at the Land of Hope Children’s Center.

[10] Lovén's work has been featured in various documentaries, including: In 2018, her meeting with the Dalai Lama was documented in Anja's Orphanage (DR2), highlighting his recognition of her efforts.