In the Penza region of Russia, the fund contributed to the implementation of the comprehensive demographic program "Life is a sacred gift", where one of the main goals was prevention aimed at reducing the number of abortions.

[10] Since 2015, Kuznetsova has been the Chairman of the Association of the Organisation for the Protection of the Family, member of the Women's Council under the Governor of the Penza Region, Assistant to the Chairman of the Commission of the Interfaith Interaction and involved with Assistance in the Protection of Freedom of Conscience of the Public Chamber of the Penza Region.

[1] At September 2015, Kuznetsova entered the working group to develop proposals for additional regulation of the activities of socially oriented non-profit organisations.

In that same year, President Vladimir Putin signed a decree according to which the Pokrov Foundation became the operator of presidential grants.

In 2016, before she was assigned as the Children's Rights Commissioner, Kuznetsova participated in the election primaries of the political party United Russia.

[11] In December 2016, she created a register of sexual predators and pedophiles in order to prevent them from working in any educational institutions in Russia.

[12][13] In January 2017, Kuznetsova took part in the highly publicised seizure of ten foster children from the Moscow Del Family.

After studying the circumstances of the case, the commission of psychologists of the center for social support of the city Zelenograd made a decision to stop any further foster children to stay with that family.

After a press conference on 23 December 2016, Vladimir Putin instructed Kuznetsova and the Russian Ministry of Labour and Social Protection of the Russian Federation to study the practice of removing children from families in terms of excessively applied measures or unlawfully interfering with the family.

In May 2017, a member of the Federation Council, Yelena Mizulina presented an alternative report, based on the data collected by non-governmental organisations opposed to Kuznetsova.

The trip caused discontent among the activists of the All-Russian Parental Resistance, who held several one-off picket protests.

On 24 May 2017, one of the activists at the build of the Public Chamber of the Russian Federation unsuccessfully waited for Kuznetsova with a poster on which was written, "Russia does not need an authorised representative of the introduction of Finnish juvenile technologies".

[22] In June 2021, Kuznetsova was proposed by President Vladimir Putin as one of the leading candidates of the United Russia party list for the 2021 legislative election.

[24] In response to the Russian invasion of Ukraine which Kuznetsova voted for, she was sanctioned by the European Union in February 2022,[25] by Switzerland and the United Kingdom in March 2022,[26][27] by Japan in April 2022,[28] by Australia in May 2022,[29] by Ukraine and the United States in September 2022,[30][31] by New Zealand in October 2022[citation needed], and by Canada in February 2023.