[5] The party opposes many policies of the incumbent United Russia government, although it has adopted an agnostic to moderately supportive stance towards Vladimir Putin specifically.

[11] New People is led by cosmetic company Faberlic founder Alexey Nechayev since its first party congress, held on August 8, 2020, in Moscow.

[14] In April 2020, the party sent an appeal to the State Duma and the Federation Council and called on them to adopt additional laws eliminating contradictions in respect of the absence of an official emergency regime in the country.

At the end of 2020, the party announced that its election campaign for the State Duma of the VIII convocation would be led by the well-known political strategist Yevgeny Minchenko.

[25] The only State Duma deputy from the Growth Party, Oksana Dmitriyeva, announced that she would take the position of chairwoman of the regional branch of New People in Saint Petersburg.

It combines support for the values of popular capitalism such as private property, a competitive economy, a decrease in the state's share in governing the country, with a social agenda, the rights of people with disabilities and an accessible barrier-free environment, as well as environmental issues, animal protection, garbage collection problems.

[39][40][41][42] On the Single Election Day, 13 September 2020, the party overcame the electoral barrier in all four regions where it participated, namely in Novosibirsk (7.0%), Kaluga (8.08%), Ryazan (5.7%) and Kostroma (7.5%).

[51] According to sources in the party leadership, Nechayev's entourage and the presidential administration, the new composition of the campaign headquarters should adjust the party's strategy so that the constitutional majority in the State Duma remains with United Russia, and the New People return to their electoral niche – educated middle class aged 18–30.

[52] Pavel Salin, director of the Center for Political Science Research at the Financial University under the Government, called the party "a spoiler for street protest activity".

[53] According to the results of the investigation by MBKh Media, the popularity of the party was ensured not so much by the creativity of its members or the "marathon of ideas", but by the promotion strategy in the regions.

[56] The initiative of Sardana Avksentyeva to allow the law of a constituent entity of the Russian Federation to take measures to regulate the number of certain species of animals without owners on the basis of a local referendum received resonance.

[57] A little over a week later, a different bill of all factions[58] except the CPRF was introduced into the State Duma, with the participation of Avksentyeva and her party colleague, Georgy Arapov, supported by the Government.

[60][61] During the gubernatorial elections of Altai Krai scheduled for 8–10 September 2023, the New People candidate Vladislav Vakaev, who spent 20 million rubles on his campaign, withdrew his candidacy in mid-August and supported the current governor from United Russia, Viktor Tomenko.