Princess Anna of Bavaria (German: Anna-Natascha Prinzessin von Bayern; née Princess Anna-Natascha zu Sayn-Wittgenstein-Berleburg; born 15 March 1978), known professionally as Anna von Bayern, is a German journalist and author[1] who has been serving as the Chief Corporate Affairs Officer at Coty Inc. since 2020.

Her paternal grandparents were Prince Ludwig Ferdinand of Sayn-Wittgenstein-Berleburg and Princess Friederike Juliane of Salm-Horstmar.

[4] Von Bayern began her career at Publicis in Paris and then attended journalism school at Axel Springer Academy in Berlin.

She worked as a political correspondent for Bild am Sonntag, having previously written for Die Welt.

In March 2014, she published her second book, named Now even more!, about politician Wolfgang Bosbach, who was suffering from cancer at the time.