It was produced by Roy Wood, who also wrote some of the material, arranged all the songs, played nearly all of the instruments (including an uncredited lead vocal on "I Never Believed in Love"), and illustrated the cover.

The range for which Haslam is well-known is still apparent, however, especially in the showcase number "Rockalise".

Many of John Tenniel's characters from Lewis Carroll's Alice In Wonderland appear, in particular the Knave of Hearts (as a teddy boy), the March Hare (as a football supporter), and the caterpillar (as Wood himself) - the caricatures are reasonably faithful to the original illustrations.

The interior features photographs of the performers, friends and family as well as the track listing and credits.

Allmusic's reviewer retrospectively described the album as "whimsical, fanciful, and verging on precious", particularly praising "If I Loved You" and commenting in reference to "Nature Boy" that "Haslam gets right to the heart of this beautifully soulful song".