Located in the United Kingdom, the publishing house was founded in 2006 by Cathy Olmedillas, formerly of The Face and Sleazenation.

[1][2] The magazine, billed as the 'happy mag for kids' is a unisex publication aimed at children between 6 and 12 years old.

[3] Olmedillas developed the magazine after realizing, as a new mother, that there weren't any titles targeted at children that she wanted to read with her son.

[6] Anorak Studio produces a sister magazine, Dot, which is aimed at children under five years of age.

[8] In 2013, it also published The Big Book of Anorak, a selection of items from back issues of the magazine.