Referred to as the "Rockefeller of Second Life" by CNN,[1] Graef has built an online business that engages in development, brokerage, and arbitrage of virtual land, items, and currencies.

According to Chung, she had already created fortunes in purely virtual currency on other MMORPGs such as Asheron's Call and Shadowbane,[4] but had never converted that to real tender.

[5][6] In her early Second Life days, prior to founding the business that made her famous, Anshe Chung had a goal of using virtual wealth to support an orphaned boy in a developing country in the real world.

Within Dreamland various levels of zoning rules are enforced; most other land in Second Life is unzoned, with multiple different types of business or housing located in adjacent areas.

[14][15] In September 2007 the Gladwyne Partners, who had previously funded the Electric Sheep Company, also obtained stake in the Anshe Chung Studios.

According to several sources, including a title in the October 2009 issue of Avenue Magazine, Anshe Chung joined the founders of Skype as a key investor behind the 3D fashion games developer Frenzoo.

[19][20] In 2010, Anshe Chung helped fund a new venture called the 3D Avatar School,[21] which is using virtual world technology to create immersive language teaching environments.