He worked there from 2011 to 2022, finishing his career as president of Anheuser-Busch Sales & Distribution Co.[7] Afterwards, he helped launch Strive Asset Management,[8][9] a financial company.
[15] As Anheuser-Busch's former president of sales, during the aftermath of the 2023 Bud Light boycott, Frericks has repeatedly given interviews in Fox Business and other media outlets[16][17] commenting on Anheuser-Busch's failure to remediate the brand's public perception and declining sales.
[18][19][20][21][22][23][24][25] He has called for Anheuser-Busch's current CEO of North America, Brendan Whitworth, to step down as a path to improve the long-term profitability of the business.
[27] In February 2025, Frericks published a book titled Last Call for Bud Light: The Fall and Future of America's Favorite Beer.
[28][29] Frericks has written op-eds for the Wall Street Journal,[30] The Free Press,[31] and Fox Business.