Anthony Rushton (born 3 November 1971) is a British tech entrepreneur and the co-founder and chief executive officer of Telemetry, an online video advertising security and optimisation firm.
[1] Following his graduation from the University of York, where he earned a bachelor of arts in sociology and economic history,[1] he briefly went into engineering[2] before moving to London and working as a media planner and buyer in the late 1990s.
To raise additional funds, they began creating branded online video games under the name JailDog (also known as The JD Project), with Rushton serving as commercial director.
[1] Rushton is co-founder and CEO of Telemetry, a London-based independent digital media forensics company, founded with Irwin and Chesluk in 2009.
[2] Telemetry works with advertisers and agencies, providing impartial, detailed analytics in real time, tracking the efficiency and exposure gained by online digital advertising campaigns to ensure accountability: that the ads are properly delivered, are being viewed by the intended audience, alongside the proper content, and that reach and impressions are not being inflated.
[4][10][14] In 2014, Telemetry investigated Verizon Wireless's online video ad purchases, finding that in excess of $1 million was spent on fake Web views.