Anti-Pearlman Permanent Poster League

The Anti-Permanent Pearlman Poster League of the East (APPPLE) was an early (1979-1984) example of grass-roots political satire performed to generate media coverage.

The group was founded to protest Al Pearlman, a Philadelphia councilman in the 1970s and 1980s.

The group argued, in a 1979 call to The Philadelphia Inquirer that explained the first poster, that Pearlman should pay rent for the signs.

[2][3] The Pearlman posters featured pictures of Pearlman, which the Anti-Pearlman Permanent Poster League would decorate with creative new designs in the broad daylight wearing white coveralls with a large apple on the back.

They would often call Philadelphia Inquirer columnist Clark DeLeon prior to the redesign jobs who would month after month reveal their latest exploits to his readers with stories and pictures.

APPPLE makes the cover of city-wide Philadelphia Daily News - Sep 28, 1979 [ 1 ]