[1] Gardner told Beat Magazine that the impetus for creating the label was to release a compilation album he was curating called New Centre of the Universe Vol.

The album was released in 2012 and featured tracks by Dick Diver, King Gizzard & the Lizard Wizard, The Murlocs, Hierophants, UV Race, and The Frowning Clouds.

[2] Since its incarnation Anti Fade has released records by Parsnip, Primo!, Alien Nosejob, Bananagun, Vintage Crop, and Civic, which has led to the label gaining a strong local popularity, with Geelong's Forte called them "one of Australia’s best-loved independent labels...[and] Australia’s best export for garage, punk, shoegaze and psych".

[3] The label also hosts their annual Jerk Fest, held at the Barwon Club Hotel in Geelong since 2015,[4][5] and has curated events for Melbourne Music Week.

[6] In 2020 the label expanded into coloured vinyl releases for the first time, which were eagerly bought up by fans.