José Antonio Serrano Argüelles (born 17 May 1955, in Mexico City) is a Mexican film director, actor, playwright and screenwriter.
He studied with the following directors: Polish Jerzy Grotowski, French Philippe Gaulier and Italian Carlos Bosso.
Back in Mexico he worked in the telenovela (soap opera) industry for Televisa and TV Azteca, directing actors such as Gael García Bernal, Salma Hayek, Chayanne and Angélica Aragón.
He made this play into a film in 1999 which became the highest grossing at the time (Mex$118,000,000, or 12 million US dollars at the exchange rate of 1999).
The movie was seen exhibited for six months by millions and earned several Ariels awarded by the Mexican Academy of Film.