[1][2] Sheriff was promoted to the position of Vice President of Marketing for Fiat in 2002, shortly before moving to McLaren Automotive in Britain as managing director in January 2003.
Under his leadership, McLaren Automotive developed its own carbon fibre chassis, high-performance V8 petrol engine and revolutionary suspension system.
The company also built a dedicated production facility and a global distribution network with 51 dealers in 26 countries.
[7] In its first full year in production, McLaren Automotive sold 1,587 MP4-12C’s with a turnover of £267 million and near-break even profitability.
'[13] With Sheriff's background at McLaren, Princess is working towards streamlining the process of owning and running a luxury yacht to achieve exactly that.
[14] Princess continued the success story with a record-breaking results for sales at the 2019 boot Düsseldorf (the world's biggest indoor boat show).
[18] In April 2019 The Sunday Times awarded Princess Yachts eighth place in the Profit Track 100.
Stuart Lisle, co-chairman of BDO's Brexit taskforce said "We think companies such as Arlington Industries, CH&Co, and Princess Yachts are exactly the sort of entrepreneurially minded, mid-sized businesses that government and policymakers should do all they can to support.
Sheriff has sat on the Board of Directors of Rivian since 2016,[21][22] the Michigan-based start-up developing a range of electrified sport utility vehicles and pick-ups designed for on- and off-road driving.