[14] Chauhan started this project after reading an article written about deaths caused due to lack of menstruation hygiene.

[16] Chauhan runs awareness programs in many villages, slums, schools and colleges of Uttarakhand, Delhi, Rajasthan, Uttar Pradesh, Maharashtra and Karnataka.

Anurag is an example how youth of India are breaking the stereotype associated with menstrual hygiene by touching lives of those who need awareness and education by honesty, dedication and a will do bring a positive change.

The eco friendly, reusable cloth pads last up to 2-2.5 years and come as part of a kit that also has liners, undergarments, soap bars & a guide.

[24][25] During the lockdown he fed over 8000 families throughout the pandemic in various slums and villages of the country, particularly the artists community of Kathputli Colony living in Anand Parvat, which is a transit camp.

The challenge went viral and was well received by an international audience and garnered support from many countries such as Australia, Canada and Bangladesh.

His efforts were applauded by the audiences for taking an initiative to bring out content that helped many during the time they felt low & lonely.

[30] Actress Lisa Ray, Laxmi Agarwal, Bollywood choreographer Sandip Soparrkar, Shobhaa De, Sonal Mansingh, Divya Dutta were amongst many others who participated in the fest.

[34] In the month of October & November Chauhan appeared on Kaun Banega Crorepati multiple times, airing on Sony TV as an Expert.

Actor Lisa Ray and singer-actor Shibani Dandekar, Kirti Kulhari, Kubra Sait, Divya Seth supported the campaign along with thousands of social media users.