Urdia's numerous performances on the theater stage led him to starring and supporting roles in well known Georgian films which included Data Tutashkhia, Kvarkvare, Kukaracha and Pirveli Mertskhali.

In a well known Soviet film series which was based on Chabua Amirejibi's book Data Tutashkhia Urdia played the role of a drunken homeless vagrant called Bardghunia.

He earned the critical acclaim for his portrayal of Kharabadze in the 1990 film adaptation of Nodar Dumbadze's novel Tetri Bairaghebi (White Flags).

In 1980, during the height of his career in both film and theater, Urdia was appointed as the head of administration of the famous Marjanishvili Theatre where he worked for more than ten years.

After suffering illness for many years, Urdia passed away on September 29, 2011 and was interred at the Tbilisi Vake Cemetery.