It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter by Korea Ministry of Land, Infrastructure and Transport in 2019.

The Apgujeong originates from a pavilion with the same name founded by Han Myeonghoe, a 15th-century high-ranking government official under the Joseon dynasty.

[3][4] The area is filled with upscale department stores, shops, boutiques, hagwons, cafes and restaurants.

Apgujeong Rodeo Street is located opposite the Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.

Entertainment is located in the eastern side, although the company moved their offices to Cheongdam-dong in 2012.