The Apollo archetype personifies the aspect of the personality that wants clear definitions, is drawn to master a skill, values order and harmony.
[1][2][3] Early in the 20th century, Carl Gustav Jung sought to find a word that could describe the innate patterns of behaviour that govern our lives.
Jung writes “The fact that the unconscious spontaneously personifies is the reason why I have taken over these personifications in my terminology and formulated them in names”.
The pantheon of Greek deities together, male and female, exist as archetypes in us all… There are gods and goddesses in every person.
"[5] In addition to the many positive aspects of the Apollo archetype such as order, reason, moderation, harmoniousness, and unemotional perfection,[6] archetypal psychologist James Hillman suggests that the archetype may also manifest as a negative potential if it becomes overly dominant: "Apollo certainly presents a pattern that is disastrous, destructive for psychological life, cut off from everything that has to do with feminine ways, whether Cassandra or Creusa or Daphne – whomever he touches goes wrong – so that you have the feeling that Apollo simply doesn't belong where there is psyche.