The game's plot revolves around Apple Jack rescuing his dog from Mount Snowdon in Wales.

[4] Sycamore felt an acoustic guitar soundtrack would fit the rural setting of the game.

After looking for free acoustic music on Google, he used the instrumental tracks provided by Josh Woodward.

[2][3] Apple Jack was released on 29 May 2010 as part of Xbox Live Indie Games.

[8][9] Scott Nichols of Digital Sky said the game obtained a notable fan following due to its peculiar humor and appealing gameplay.