is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain.

Their vision was "to create a restaurant that had a neighborhood pub feel to it and could offer friendly service along with quality fare at a lower price than most of their competition."

[6] They opened their first location on November 19, 1980 in Decatur, Georgia, at the time named T.J. Applebee's Rx for Edibles & Elixirs.

[7] As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. R. Grace and Company.

[17] In 2013, the chain faced an uproar on the Internet after firing a waitress who posted a picture of a customer's receipt that had a rude note written on it objecting to a required gratuity, and then poorly handling their response to the incident.

[24] In March 2024, Dine Brands announced it was exploring Applebee’s-IHOP dual-branded restaurants that might launch within 12-24 months, after the successful introduction of prototypes in international markets.

[25][26] As part of the company's marketing campaign and slogan, Wanda Sykes was hired in 2007 to voice the chain's new mascot, the Applebee's Apple.

From 2012 to 2016, Applebee's aired an advertising campaign focusing on fresh ingredients and new dishes, narrated by Jason Sudeikis, featuring the slogan "See you tomorrow.

"[28] In 2012, Applebee's partnered with the country group Zac Brown Band on a Veteran's Day-themed "Thank You Movement" campaign to honor members of the U.S.

[29] The band's song "Chicken Fried" has also been featured in a Applebee's commercial; in February 2022, Applebee's pulled its advertising from CNN after an incident where an inappropriately timed split-screen commercial break featured live footage of the 2022 Russian Invasion of Ukraine shown alongside the ad.

The $300 card would provide holders 52 date nights, from February 1, 2024 to January 21, 2025, the opportunity to spend $30 on food and non-alcoholic beverages either in restaurants or using takeout.

CNN reported this move came amid others that indicated the chain was emphasizing its role as an affordable place to eat, like bringing back all-you-can-eat boneless wings or heavily discounted margaritas.