Founded in Israel in 2011, the company is now headquartered in San Francisco, California.

[1] Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[3] and Magma[4] partners.

[9] In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion.

[11] In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.

[12] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.