Aquarium Drunkard is an online music magazine based in Los Angeles, California and launched in 2005 by Justin Gage,[1] who chose the name "Aquarium Drunkard" based on a reference to a lyric written by the band Wilco.
Gage continues to write for the site, which now additionally includes articles from contributing writers.
The website was originally created by Gage with the intention of using it to share music with friends, but the blog quickly gained online traction: by 2006, it had reached a global audience.
[2] The wide success of Aquarium Drunkard and its growth in demographic allowed Gage to further pursue various backstage musical endeavors such as promoting specialty concerts, hosting radio and talk shows, and founding a number of production projects designed to give artists a platform to showcase their music.
Throughout its publication history, a number of notable figures have publicly outlined the magazine; in 2009, English author Nick Hornby stated in an essay for The Observer's Music Monthly supplement that he listed Aquarium Drunkard among his six favorite music blogs.